Dinner at President Pepper’s House! A Tasty Thanks for Your Insights on the HU Branding Study!

It’s been over 20 years. Many of you weren’t even crawling around on this earth yet. Now your assistance as an HU student is absolutely needed. It will only take 10-15 minutes and could result in a home-cooked meal for you and five of your friends at President Pepper’s lakeside domicile. Details are below:

What: HU is partnering with Brand Innovation Group of Fort Wayne to conduct a brand identity study, focusing on HU’s core values and brand attributes. Brand Innovation Group has a long history with HU, first assisting with the name change from College to University in 2005. Their mission statement is “Love God. Love People. Love Branding.” Their client list includes organizations such as Focus on the Family, Trane, Aunt Millie’s, and Dallas Theological Seminary. To add even more credibility, HU students Nathan Deck and Leah Stucky have dads who work at Brand Innovation Group!

What it isn’t: This is not a total rebrand project with a new logo. It also isn’t an extra budget expense. We were able to reallocate existing resources to facilitate the brand study.

Why: HU hasn’t done a brand study in over 20 years. The most recent was in 2004, before the name change in 2005. HU is a significantly different place now than it was in 2004 (DMA, nursing, agriculture, OTA, OTD, HU Arizona, ABSN, etc.). Plus, the current student body is way cooler than the slackers we had here in 2004!

How: Data is being gathered in a variety of quantitative and qualitative fashions. There will be a combination of a few individual interviews and many online surveys. Survey responses are intended to be anonymous to gather the most honest and helpful data.

Who: The HU Board of Trustees and President’s Advisory Council on Excellence members completed the survey last month, faculty and staff last week, and now it is your turn. 

When: The brand identity project is underway and will be completed in April in time for presentation to the Board of Trustees and the campus community.

Here is the link: https://www.surveymonkey.com/r/XYJ3CF2

Thank you for your valued participation! If you have any questions, please drop an email to universityrelations@huntington.edu.